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Oh là là … Louis Vuitton comes to Warsaw!

PR dla Zagranicy
Peter Gentle 14.06.2013 15:32
The exclusive Louis Vuitton brand has come to Poland as the luxury market expands.

Shop window in Warsaw with Wojciech Pus art work: photo - LV press kit

Renowned Polish pianist and politician Ignacy Jan Paderewski shopped at the exclusive Paris salon at the beginning of the 20th century, as did classical music conductor Leopold Stokowski. Princely families such as the Lubomirski and the Czartoryskis as well as the noble Potocki family were also faithful clients of the brand.

As of today, if you are in downtown Warsaw, then you too can shop for the prestigious French brand Louis Vuitton, which has opened its first shop in Poland at the Vitkac shopping mall in Warsaw.

As Danuta Isler reports, Varsovians seem to be divided in their opinions on the arrival of Louis Vuitton in Poland.

For the company however, the decision was simple as the numbers they had analysed spoke for themselves. Poles spend over zł.3.5 billion, or $1.05 billion, on high-end products each year.

"The market is ready and the time is right," says Roberto Eggs, President of Louis Vuitton for Northern Europe.

To celebrate the opening Louis Vuitton has commissioned a young Polish artist, Wojciech Pus, to conceive a unique art project in its shop windows.

The installation entitled "Paparazzi" will be displayed at the Louis Vuitton store in Warsaw for ten weeks, beginning 14 June, and will then be donated to the Museum of Modern Art in the city.

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