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Poland’s national brand 23rd in global ranking

PR dla Zagranicy
Alicja Baczyńska 09.10.2018 08:30
The value of Poland’s "national brand" has grown 14 percent to USD 654 billion since last year, according to a global annual survey by consultancy firm Brand Finance cited by Polish media.
Photo: Skitterphoto/pixabay.com/CC0 Creative CommonsPhoto: Skitterphoto/pixabay.com/CC0 Creative Commons

The country remains the 23rd most valuable national brand in the world, and the seventh in the European Union, Poland's PAP news agency reported.

The survey is based on data from the International Monetary Fund, the World Economic Forum in Davos and the fDI Intelligence foreign direct investment website.

The study also takes in factors such as trade, investment potential and quality of life.

This year’s ranking was headed by the United States (USD 26 trillion), China (12.8 trillion) and Germany (5.1 trillion), according to the survey.


Source: PAP

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