Seniors to become important consumer group
PR dla Zagranicy
Almost 70 percent of Polish seniors receive their pension money through bank accounts, according to a new report by the Polish Bank Association (ZBP).
A senior's hand and euro coins. Photo: Pixabay/Alexas_Fotos/CC0 Creative Commons
Polish pensioners, however, are rather reluctant to use online (29 percent) and mobile banking (3 percent), shows the "InfoSenior" report.
According to the Polish Bank Association, the banking sector in most European countries, including Poland, will soon be affected by undergoing demographic changes.
The process of population ageing will result, among others, in the emergence of a new class of senior consumers with distinct expectations and needs, the report reads.
According to some current forecasts, 40 percent of the Polish population will be above the age of 60 by 2050.