Mobile customers switching networks
PR dla Zagranicy
John Beauchamp
03.06.2011 13:06
Up to 2.5 percent of mobile subscribers in Poland will migrate to other networks while keeping their old number, telecoms experts predict.
The figure translates to around 1 million mobile customers who are eager to change networks for better tariffs and plans.
The numbers compare favourably with those seen before July 2009, when a new bill was passed in line with EU regulations to make it easier to migrate to other networks without too many formalities. Back then, less than one percent of mobile subscribers took their number with them to another network.
Poland’s fourth network, Play, is reportedly gaining the most customers who have migrated from other networks, with one in five customers originally subscribing to the ‘big three’: Orange, Plus, and Era, which is set to become T-Mobile over the weekend.
The battle for customers has also prompted the major networks in Poland to offer better deals for subscribers, comments Andrzej Piotrowski from the Adam Smith Centre in Warsaw. (jb)
Source: Dziennik Gazeta Prawna