Polish social media tool used by the White House
PR dla Zagranicy
Brand 24, a Polish startup tool to monitor social media is being used by the White House.
The White House. Photo: Flickr.com/mr_wahlee
The company was founded in 2011 by Michał Sadowski, a serial entrepreneur.
The service is being used by one of the educational projects of US First Lady Michelle Obama.
The news was announced on Facebook by Sadowski.
“Brand24 will be used directly by the White House (specifically the office of the US First Lady). We have become a direct partner of the campaign to promote the education of the [Z] generation in the US,” Michał Sadowski wrote on Facebook. (rg)