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Polish food a growing hit with UK shoppers

PR dla Zagranicy
Nick Hodge 18.05.2015 16:58
Research indicates that Polish cuisine is in the top five emerging ethnic foods eaten at home in the UK.
Photo: Wiki Commons/MOs810Photo: Wiki Commons/MOs810

According to a survey carried out by market research company Mintel, one in ten UK-based adult shoppers buys Polish food regularly.

The influx of Poles to Britain since Poland's accession to the European Union in 2004 has meant that products such as kabanos (dried sausage) and pierogi are widely available in UK shops and supermarkets.

A third of adults surveyed said that seeing new products on shelves inspired them to try new dishes (all in all 1000 people were quizzed by Mintel).

Japanese emerged as the top emerging cuisine among UK shoppers, followed by Moroccan, Turkish, Polish and Malaysian.

“Emerging cuisines are set to pose a credible, if still small, threat to the established international cuisines in the UK grocery market,” a Mintel spokesman commented. (nh)

Source: Daily Mail

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