E-book market set to grow
PR dla Zagranicy
Though the segment is still small, it is growing much faster than the rest of the book publishing sector.
photo - foto: flickr/nuestraherenciaco
The electronic book market in Poland will be worth some 40 million zloty (9.55 million euro) in 2014, according a report compiled by Virtualo, a unit of retail group Empik.
The segment stands for only a small fraction of the whole book market, worth about 2.67 billion zloty (637 million euro), but it is growing fast.
Virtualo expects the e-book segment to be worth about 60 million zloty in 2015, which means it may grow by 50 percent year-on-year.
One of the challenges that the segment faces is the range of books available in electronic form. According to Virtualo's report, only 35,000 books were offered by legal electronic bookstores by mid 2014. If classics and non-commercial publications are excluded, the figure is even lower – 20,000.
“This is not a bad result, but we are aware that there are still many titles unavailable in digital form, which leaves space for gains by illegal content sites,” Robert Rybski, CEO of Virtualo, told daily Puls Biznesu.
“If customers are to choose e-books, they have to have a better, more convenient, legal choice,” he said. (kw)