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Half of Polish web-users are online shoppers

PR dla Zagranicy
Nick Hodge 16.10.2013 10:01
A survey by Eurostat has found that 47 percent of Polish internet-users made purchases over the web in 2012.

Image: sxc.hu

The research by the European Commission's official statistical office placed Poland below the EU average of 59 percent.

From among the EU's internet-users, the most keen online shoppers proved to be the British (82 percent), followed by the Danes and Swedes (79 percent), and the Germans (73 percent).

Internet-users in Romania emerged as the least engaged in online shopping, with just 11 percent confirming they had made purchases over the web in 2012. Bulgarians were also low down the list (19 percent), as were Estonians and Italians (29 percent).

The most popular online purchases across the EU last year were for clothing and sports equipment, a tendency that was echoed in Poland.

However, while online hotel bookings and travel services proved highly popular in the EU, the Poles were among the least engaged in this field, with just 8 percent of Polish internet-users making such purchases in 2012.

The research, which analysed EU citizens aged between 16 and 74, found that 75 percent of respondents had used the internet in 2012. (nh)

Source: PAP

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