Virgin Mobile launches Central European operations

“We are looking into expanding our business into Poland obviously but also potentially to Turkey, Russia, Hungary and others," said Kristian Myrup, head of the newly established Virgin Mobile Central and Eastern Europe, at a press conference in Warsaw.

However, Virgin Mobile Polska will be the company's priority at present.

“We have been watching the development of the Central and Eastern European mobile telecommunication markets for years and we are convinced the Polish market is now ready for an operator like Virgin Mobile Polska,” he reflected in a press release.

The Virgin Group is the fifth player on the Polish market, and it hopes to win over a million pre-paid clients in Poland over the next three years, by offering competitive deals in relation to other companies.

Virgin is already established as a mobile phone operator in 34 countries besides Poland, with 20 million customers worldwide.

The launch of the group's mobile phone operations in Central Europe follows that of Virgin Mobile Latin America earlier this year.

Richard Branson, the founder of Virgin Group, is expected to visit Poland later this year. (nh)