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Poles spend more time online: report

PR dla Zagranicy
Alicja Baczyńska 03.12.2018 08:30
The average Pole spends around 11 hours a day online using various devices, which is five hours more compared to 2016, a new report has found.
Photo: fancycrave1/pixabay.com/CC0 Creative CommonsPhoto: fancycrave1/pixabay.com/CC0 Creative Commons

According to a study by the McKinsey management consulting firm, 94 percent of Polish consumers use smartphones, up by 16 percentage points compared to 2016.

Fewer Poles use desktop computers (down from 99 percent in 2016 to 96 percent this year), laptops (down from 89 to 87 percent) and tablets (down from 55 to 51 percent).

Social media are the key source of information for 72 percent of Poles, up by 27 percentage points since 2016, according to the report.

Fifty-three percent listen to the radio for news, McKinsey said. The radio is followed by web portals, visited by 47 percent of Poles, and TV news programmes, watched by 44 percent.

The percentage of Poles aged over 55 using social media doubled since 2013, growing from 30 to 62 percent. Also, the number of Poles over 55 reading newspapers online went up from 32 to 56 percent over the past five years. More consumers in that age bracket are using instant messaging, watching TV online and visiting streaming websites.

Nearly 30 million Poles are connected to the web, McKinsey said.


Source: Rzeczpospolita

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