Coca Cola cans Krakow music festival
PR dla Zagranicy
Coca Cola will not continue its sponsorship of the annual Coke Live Festival, one of Poland’s biggest summer music events.
Coke Live Festival, Krakow. Photo: wikipedia
Festival organiser Alter Art Agency confirmed the news on Wednesday, indicating that a replacement had already been found for the Krakow event.
“The contract with the Coca Cola company concerning the name of the Live Music Festival ended last year,” Alter Art’s Malgorzata Klos revealed in an interview with the Dziennik Polski daily.
Without naming names, she added that a new sponsor, together with stars of this year's event, would be announced in February.
Coca Cola has declined to comment on the termination of its involvement with the festival.
The news has surprised music journalists, as the 2013 edition, which was headlined by UK band Florence and the Machine, drew a record crowd of 40,000 people.
The festival was launched in 2006, with US rapper Jay-Z headlining the event.
Since then, acts at the annual festival have included Lily Allen, The Killers, Kaiser Chiefs, Kanye West, Franz Ferdinand and Muse. (nh)